Saturday, 6 November 2010

Good Design

Good design should be innovative.

Good design should make a product useful.

Good design is aesthetic design.

Good design will make a product understandable.

Good design is honest.

Good design is unobtrusive.

Good design is long-lived.

Good design is consistent in every detail.

Good design is environmentally friendly.

Last but not least, good design is as little design as possible.

Dieter Rams
Former Design Director, Braun

Quote from Objectified by Gary Hustwit.